As the ecosystem that connects brands to content creators rapidly shifts and continues to evolve, there seems to be a disconnect between the needs of a brand manager and the needs of the creators.
This disconnect is compounded by so called agencies that claim to have solutions that will benefit brands with flashy metrics and pricy quotations, which at the end of the day is just nothing but simple contructs amplified by smoke and mirrors.
Also what about Content creators The KOL ? The most hard working people in this equation are usually unfairly exploited in terms of compensation for the great work they do.
So at KOLHub we aim to balance business needs with creativity that will spur profitable and meaningful engagement for everyone involved.